Kaha Brand Identity
Kaha Brand Identity
Kaha is a brand identity for a domestic cleaning company based in Wellington, New Zealand. Inspired by the Māori word kaha, meaning ‘strong and energetic,’ the identity reimagines cleaning as a service that creates more time for the things people enjoy, rather than just being about completing household chores.
Deliverables
Brand identity
Logo design
Poster campaign
Brand applications
Challenge
Create a brand identity that challenges the generic visual language of the cleaning industry and builds a more personal, approachable connection with customers.
Solution
I developed a friendly, contemporary identity centred around the idea of creating space for everyday life. Clean typography, an optimistic colour palette and a flexible visual system communicate strength, warmth and reliability while positioning Kaha as a modern alternative to traditional cleaning brands.
