Ready, Steady Game Campaign Design

Ready Steady Game is an identity and promotional campaign for a gaming expo in Copenhagen. The project combines analogue and digital techniques, using handcrafted collage, bold typography and glitch-inspired graphics to capture the energy, movement and community of contemporary gaming.

Deliverables

• Event branding

• A2 promotional poster

• Social media assets

• Environmental and venue mockups

Challenge

Create a visual identity and campaign that stands apart from typical gaming aesthetics while appealing to a broad audience. The design needed to communicate the excitement of a live gaming event across a range of promotional touchpoints.

Solution

I developed a bold visual system by combining handmade paper collage with digital glitch effects, creating a distinctive identity that feels energetic, immersive and authentic. Strong typography and a limited colour palette ensure the campaign remains impactful and cohesive across both print and digital applications.